Activison Blizzard verteed esports

After a large number of high-ranking employees at Blizzard and Activision Blizzard had to take their hat in the past year, or voluntarily left the company in the scandals, the veilress continues in 2022. As the Sports Business Journal reported, Activision Blizzard now has to renounce her head of eSports. Brandon Snow leaves the company at its own request to face new challenges.

Although Snow is less well known, it was largely involved in the success of the Owatch League and, among other things, has undertaken sponsors such as Coca-Cola on board (before many of them withdrawn due to the sexism scandal). In addition, he was long the driving force behind to implement teams with urban names in Esports-Ligen like the Overwatch League to create a general fan base that works independently of individual players and attract new spectators to eSports.

Before he came to Activision Blizzard, he worked, among other things, as a marketing director of the NBA in Asia and has been developing in an advertising agency with his team today's McDonalds slogan "I love it".

No successor yet

So far, Activision Blizzard has not yet called a successor of Brandon Snow. But it can be assumed that the for the time being Chief Administrative Officer Brian Bulato will continue the shops. For the Overwatch League and Call of Duty, however, little will change. The daily business there continues to direct Sean Miller and Daniel Tsay - the bosses of the respective divisions.

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